Portfolio
Unboxed By Croma
Video Marketing
Year
2023-Present
For more details, visit
Brief
To build a new YouTube channel for Croma that talks about tech from an editorial perspective, and can help the viewer Find, Buy, and Use tech and make their lives easier.
What I Did
I created a strategy where we focus on Shorts and Reels first, to get discovered on YouTube and Instagram, and at the same time, build a team that can help us create engaging, long format videos.
I am also working on creating new IPs like 'How it's Made', a series where we go behind the scenes and show how tech products are manufactured, and the 'Unboxed Podcast', where we talk to industry leaders about all things tech.
​The tasks I overlooked were:
- Content Strategy
- Scripting
- Video Production (end to end)
- YouTube Channel Management
Results
Subscribers (organic growth)
YouTube: 0 to 1.8k in 6 months
Views: (last 6 months)
400k+
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Pepper Content
Hygiene Social Media
Year
2020-2023
For more details, visit
Brief
Create day-to-day social media posts that engage the target audience of content marketers, content creators, SEO specialists, and SaaS entrepreneurs.
At the same time, integrate Pepper's SaaS products in the posts from time to time
What I Did
B2B SaaS is always perceived as too technical and boring. I made it fun. Since Pepper's ICP is a content marketer, every campaign/post idea is thought from a marketer's POV and pain points. This ensured that the content resonated with the audience on a deeper level and catered specifically to the nuances of each platform.
Results
Followers (organic growth)
Instagram: 0 to 42.2k in 2 years
Linkedin: 0 to 190k in 2 years
Twitter: 0 to 5.2k in 2 years
Engagement (last 6 months)
Instagram: 13% average
Linkedin: 9% average
Twitter: 7% average
Pepper Content
Experiential Marketing
Year
2022-2023
For more details, visit
Brief
Handle end-to-end promotions, generate the audience's interest in the events we host, and get leads (event registrations) from organic social media channels.
What I Did
1. Created value-driven and entertaining content to build awareness of the event.
2. Wrote copy for ads, scripts for promotional videos and reels, and created contests to keep the audience engaged.
3. Handled creator collaborations, paid partnerships, and event operations.
Results
Elevate 2023
Total registrations: 2500
Registrations through organic social media: 1250
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Next Big Creator 2022
Total registrations: 10,000
Registrations through organic social media: 4000
Creative Solstice 2022
Total Registrations: 3000
Registrations through organic social media: 1300
Pepper Content
Video Marketing
Year
2022-2023
For more details, visit
Brief
Create long-format videos that create brand awareness, engage viewers, and help them understand Pepper's mission of "making every company a content company"
What I Did
I took hands-on approach in the creative process. From crafting the script to collaborating with the video team to direct videos, I have been instrumental in bringing my vision to life. By leveraging my expertise in storytelling and marketing strategy, I have been able to create compelling videos that engage and inspire viewers.
Results
Organic Video Views on Youtube in the last 6 months: 30K+
Organic Video Views on Instagram in the last 6 months: 200K+
Pepper Content
Product Marketing
Year
2022-2023
For more details, visit
Brief
Pepper's product, CMP, is one-of-a-kind with no direct competitors. The variety of features and AI tools within it needed to be explained properly to the users and our audience in a simplified manner.
What I Did
From product brochures and case studies to launch videos and social media posts, I have consistently delivered high-quality content that resonated with our target audience.
Results
1300 leads generated in the launch week (22nd March - 28th March 2023)
500+ demos scheduled during the week.
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Pepper Content
Collaborations and
Paid Partnerships
Brief
Collaborate with brands/ creators with similar audiences to grow on social media platforms.
What I Did
1. Created a list of the best marketers/ creators on each platform.
2. Created collab reels with creators, and invited thought leaders and experts for a Linkedin Live/ Zoom Webinar.
3. Partnered with community-first brands like Zostel, Kommune, etc to tap into the audience of creators and artists.
Year
2022
Results
Have single-handedly completed over 100 such collabs and partnerships resulting in follower growth on platforms and lead generation through social media